Household Books Published in Britain: all volumes
ELDERS AND FYFFES LTD
By ELDERS AND FYFFES LTD
At the turn of the century bananas were an exotic and expensive fruit in Britain. The founders of Elders and Fyffes Ltd developed a method for transporting the fruit over long distances and the first large shipment of bananas to England arrived from Jamaica in March 1901 in two steamers owned by Elder Dempster. Elder Dempster and Fyffes, Hudson merged to become Elders and Fyffes in May 1901 and by the end of 1902, in a remarkable shipping and marketing feat, the company had made bananas an everyday food in Britain.
Elders and Fyffes Ltd issued "The book of the banana" and "Many ways of cooking bananas". "The book of the banana" appears to have been the first published of the two.
For a history of the company read "Yes! We have some: the story of Fyffes" by Patrick Beaver, Cutting-Hill, Benington, Stevenage: Publications for Companies, .% 0976a